Aspiring business professional Brad Lasher is attending the Oklahoma State University (OSU) Spears School of Business with a focus on management and marketing. As part of his curriculum at OSU, Brad Lasher will be studying various marketing strategies, including inbound and outbound marketing.

Outbound marketing refers to traditional marketing techniques, such as print advertisements, television commercials, and radio spots. These techniques are one-way communications aimed to create demand for a product or service. For many years, this was the standard marketing route, but since the transition to the Internet, marketing has changed drastically.

Inbound marketing is a newer concept that has quickly become the go-to strategy for companies. The world of social media and blogging has allowed marketers to speak to their target markets much easier. Inbound marketing, such as branding, blog posts, social media activity, and search engine optimization, aims to attract customers by creating awareness of a brand, product, or service, and enticing people to want to know more.